Choose your adventure – but this time on the iPad!
Talking about how the iPad will change the publishing insustry?
Well, the revolution for storytelling, for brand communication and advertising is right here…
Tool of North America and Domani Studios teamed up to bring 4 interactive stories to the iPad. By touching, shaking and turning your iPad, you can navigate, unlock and reveal unexpected variations in each of these stories. Shot by 5 different directors, these interactive, live-action, short stories evolve storytelling in ways that haven’t been done before on the iPad.
This is why we love the iPad. It is a technology that enables creativity…
I remember clearly the last time I read a newspaper.
It was 4 years ago, in June 2006, at a beach of Southern Italy, after a relaxed day full of sunshine and happiness with my wife. I drank my second glass of Martini bianco on the rocks, watched the sunset and was effortlessly and without any rush reading through La Repubblica. I have to admit that – since it was the time of the Fifa World Cup that time aswell – I was mainly if not exclusively reading the sports section. A light breeze carassed my skin and I was feeling the presence.
In the last 4 years things shifted radically. Like I said I dont’t read any newspapers and two years ago I canceled all the magazine subscriptions I had. Since we don’t watch TV, my information consumption is reduced to digital.
Doing design for a living, I don’t have much time to read but at the same time I feel the necessity to be informed in many and diverse fields. At least half of my information I gather through following around 150 people on Twitter. Friends who know what I am interested in e-mail me the latest interesting news and I e-mail them what I think they are interested in and might not yet heard of. RSS-Feeds from dozens of design and media related blogs cover the creative and visual section. And I quickly scroll through the online-editons of 4-5 newspapers daily to have a good overview on world news. iPhone and now the iPad keep me informed on the go. Sounds stressful? It isn’t as much as it sounds because it’s a matter of organisation but – yes… it is stressful. And it certainly doesn’t give me the beach-feeling.
Funnily, what gives me back the beach-sunset-martinini-bianco-on-the-rocks-happy-day-feeling is using our freshly created COMEMAI iPad sleeves. I feel more relaxed. I take that moment. I lay back. And enjoy. Life is about the simple things…
